SkinFit
CLIENT: PATHWAY
LOCATION: SAN DIEGO, CA
DELIVERABLE: MANAGEMENT OF NEW PRODUCT LAUNCH | PACKAGING | MARKETING MATERIALS | WEBSITE
ABOUT
SkinFit™ is genetic test that analyzes over 70 genetic markers associated with seven categories of skin health. After the patient gives a saliva-swab sample of their DNA, they and their physician receive easy to comprehend results. These results will tell them their propensity to certain skin health issues as well as educate them on the products to use for treatment. At full price the test sells for $599.
As this was a brand new test to the company, I was responsible for creating the following:
- Branding Identity | The logo was pre-existing before I started, however, I assigned the gold and white color to the brand to establish an identity that aligned with the high-end cosmetic industry.
- Website | I used wordpress plug-ins to design the webpage following our current template used on other product pages.
- Advertising | I created the back cover ad for Genome Magazine with a 325,000 total circulation.
- Marketing Materials I created tradeshow banners, posters, brochures, flyers, email newsletters
- Packaging I was responsible for designing and ordering the package in addition to meeting the deadline the team needed it for launch.
This is an example of the website page I built for the launch of the test.
My back cover ad was published in Genome Magazine.
An example of some of the supplemental marketing materials I created to accompany the test.
I lead the marketing department by attending meetings with the bioinformatics team to accurately design a report that would be both patient and physician friendly.
This is the 28 page report that the patient and the physician receives. It was important to display the genetic results in a table that is quick and easy for the physician to read, but have enough supplemental information for the patient learn about their results and the actions they can take. Each phenotype has a specific color coded section which makes it easy to navigate through the report. Every single report between patients are different so it is important to create a design that can adapt to dynamic information (long paragraphs of results versus short paragraphs of results).
This is the packaging design presentation that I mocked up to get approval from company executives before printing. This was gold foil on white sleeve for the kit that the DNA collection sample will come inside of. I created the pre-press file and managed the delivery with the vendor.
These are the website screenshots of the test page built using wordpress plugins.
I built email newsletters using Benchmark Email.
