TheBalm Cosmetics

CLIENT: THEBALM COSMETICS
LOCATION: SAN FRANCISCO, CA
DELIVERABLES: DESIGN WEBSITE WIREFRAMES | MARKETING MATERIALS | PHOTO RETOUCHING

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Overview

theBalm Cosmetics is a cruelty-free, paraben-free make up company based in San Francisco (with really cute vintage inspired packaging)! I assisted in retouching product photos, and illustrating for their packaging, but my biggest project was revamping their online website.

I worked directly with the CEO using high fidelity mock-ups and wireframes to help conceptualize the new website. After 45 product pages, my favorite example was the eyeshadow where I selected how a customer might choose their colors.

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